REMARKABLE SALES GROWTH TO SKUBA AND BOSCH IN HUNGARY
Eva Bakonyi, responsible for the lubricants sales in Hungary, reported a great success in launching Texaco Delo portfolio in the Hungarian SKUBA retail network, and boosting Havoline sales in the Bosch Service Network.
SKUBA is the biggest truck spare-part distributor in East Europe. Since 2001 they operate 9 outlets in Hungary, traditionally marketing Mobil and Agip lubricants. With a “step by step” approach Eva agreed with each of them to place orders for Texaco Delo. Thanks to the first positive experiences and Eva’s persistence, by now the SKUBA network is a regular buyer in Hungary, organising special joint promotions and merchandising with Prista Oil-Hungary Kft.
Bosch Service Network has 101 service workshops in Hungary. The co-operation with 3 of them started in 2016, with very limited portfolio. Since Eva took over the responsibility for this Key Account, Havoline sales increased by 28% in 2018 and again with 29% (!) in 2019. Currently we have 32 regular buyers in the network, who are also active members of the “Prista-Bosch-Texaco Loyalty Scheme”.
We congratulate to Eva’s success, that is an important step to increase Texaco brand awareness in Hungary.back