A Century of Performance
Spindletop, Texas in 1901 saw the birth of Texaco when "Buckskin Joe" Cullinan struck a geyser of oil. Since that day, the Texaco brand has emerged to become one of the world's most recognized brands. From innovative products like Texaco Fire Chief Gasoline and celebrity endorsements like Milton Berle in The Texaco Star Theater to catchy television and radio jingles reminding motorists to "trust your car to the man who wears the star," the Texaco brand has also become an indispensable part of Americana.
For many years, Texaco was the only company selling gasoline under the same brand name in all 50 US states, as well as Canada, making it the most truly national brand among its competitors. Its current logo features a white star in a red circle (a reference to the lone star of Texas), leading to the long-running advertising jingles "You can trust your car to the man who wears the star" and "Star of the American Road."
Texaco was an independent company until its refining operations merged into Chevron Corporation. On October 15, 2000, Chevron announced acquisition of Texaco, creating the second-largest oil company in the United States and the world's fourth-largest publicly traded oil company. The merged company was named ChevronTexaco. On May 9, 2005, ChevronTexaco announced it would drop the Texaco moniker and return to the Chevron name. Texaco remained as a brand under the Chevron Corporation.
More than century after its birth, the Texaco brand focuses on the future without forgetting its heritage. The iconic Texaco Star is a familiar and welcoming friend to those on the long and lonely American road.